This is the official QuickBlog of the Lucky Strikers Social Media Club - NYC
Sent from my iPhone
Unfortunately sent via BlackBerry from T-Mobile -- Two companies I absolutely can't stand
One of the benefits of having social media clout is that @klout will get you hooked up with companies and people that want to give you stuff for having said clout. In this case, it's potato chips from PopChips. Very nice. I like the 'salt and pepper' as well as the 'sea salt and vinegar' chips. Diggin' it. Thanks Klout!
-PHCan you compete with this?.....I don't think so.
Yeah, this is a repost from my personal Posterous account but it's still good. Guess where I took these from. Hint: my favorite place in NYC.
-PH
Tools
Press This
Press This is a bookmarklet: a little app that runs in your browser and lets you grab bits of the web.
Use Press This to clip text, images and videos from any web page. Then edit and add more straight from Press This before you save or publish it in a post on your site.
Drag-and-drop the following link to your bookmarks bar or right click it and add it to your favorites for a posting shortcut.
How cool is this? You can go into Wordpress (just like up here on Posterous) and use an bookmarklet called "Press This" to highlight and capture content to share on your wordpress blog. It's not new but I don't think alot of people are aware of it.
For example, you can highlight a news story and post it on your blog and give an interesting commentary - sort of what I tried to do here with our Official Blog for The Lucky Strikers Social Media Club (http://www.luckystrikersnyc.com) :-P
I wonder if it also captures video, audio, and images like the Posterous bookmarklet
The advent of the real-time web has happened nearly overnight with sites like Twitter rushing to 100million+ users. But I'm curious to see how this has really affected the real estate industry. Many of us are guilty of sending out many updates on a daily basis (myself included), but how is it really helping our businesses? How many of your customers and clients are you networking with?
I've certainly seen the fruits on the B-to-B side of this equation but have literally only heard of 1 story where a real estate agent has sold a property from Twitter. And what was the best part? I heard it from the buyer, not the agent.
A girl I know in Tennessee was managing the social media account for the largest newspaper in Memphis, The Commercial Appeal. During her tenure there she was following a lot of local professionals including one named, Joe Spake. If you know Joe, or follow Joe you'll see he takes a hyper-local approach to the content he shares. Follow him and you'll get photos of local burger joints, find out when the latest reality crime show is on TV, or catch a listing from time-to-time (although he does this sparingly). This girl ended up thinking to herself, "If he understands social media, and how to use it, then he understands me". She ended up enlisting him as her and her husband's real estate agent and purchased a home. These stories seem to be too rare.
I would think there'd be a lot of B-to-C applications. I did a quick search on the term, "moving to New York" on Twitter's search and found dozens of people who are discussing this(in the last 24 hours). Is anyone actively pursuing a connection with these people by offering them a relocation knowledge product via PDF through an @ reply? Then following them and nurturing them? I'm sure there's a tasteful way to do this without being spammy. At the last #140conf a heated debate took place about sharing listings on Twitter. If well thought out, I think it makes sense. After all, don't consumers WANT to see properties? If you have a lot of listings, what about creating a second account that explicitly says "Follow Me and Get Listings!”
So my question is... What is the value of the real-time web to your real estate business? Are you using it to grow your business on the B-to-C side? If so, do you mind sharing? I personally have used it to network primarily with peers and for B-to-B referral opportunities only. Is there anyone in the real estate business doing something extraordinary with the real-time web?
